Nudging For Change - designing behavior through behavioral economics
Do people declare they want to save money and yet they do not necessarily act on their words? Do they insist on using a desktop banking service instead of a much easier to use app? Do they resist innovations, even if they could easily benefit from them? Are they likely to overpay just to escape effort and change? Is it rational? Nope. Is it common. Yep.
The science of behavioral economics deals with such irrational behaviors. It proves that we all fall for various rules of thumb when making decisions. Even important choices regarding one’s mortgage of investment fund.
Join us for a behavioral economics workshop organized by Santander and find out more about heuristics that influence human behavior. Learn how to apply behavioral economics to: new product design and effective communication
We will show you how to design using heuristics in a hands-on approach. Part lecture, part workshop it will be a great chance to dive into behavioral economics in practice.
Who: Agata Romaniuk,PhD, behavioral economics expert