Smart Event - Perspektywy Women in Tech Summit 2019


13-14 NOVEMBER 2019


3000+ TALENTED WOMENT IN IT,
ENGINEERING, SCIENCE AND INNOVATION


EXPO_XXI
PRĄDZYŃSKIEGO WARSAW, POLAND

Nudging For Change - designing behavior through behavioral economics

Do people declare they want to save money and yet they do not necessarily act on their words? Do they insist on using a desktop banking service instead of a much easier to use app? Do they resist innovations, even if they could easily benefit from them? Are they likely to overpay just to escape effort and change? Is it rational? Nope. Is it common. Yep.

The science of behavioral economics deals with such irrational behaviors. It proves that we all fall for various rules of thumb when making decisions. Even important choices regarding one’s mortgage of investment fund.

Join us for a behavioral economics workshop organized by Santander and find out more about heuristics that influence human behavior. Learn how to apply behavioral economics to: new product design and effective communication

We will show you how to design using heuristics in a hands-on approach. Part lecture, part workshop it will be a great chance to dive into behavioral economics in practice.

Who: Agata Romaniuk,PhD, behavioral economics expert  

4 pm - 6 pm
2019-11-12
Centrum Relacyjne Santander Bank Polska, Al. Jana Pawła II 17, Warszawa

pre-events
12 NOVEMBER 2019

On the night before the Summit, join us for "Tech Warsaw Welcome" events hosted by hight tech companies!

Click on the logo and register!