
You've heard it before: data is the new oil. But here's the uncomfortable truth, most organizations are sitting on vast reserves they never actually use. Not because the data isn't there, but because no one built the refinery.
In this talk, we'll break down why so many companies fail to turn raw data into real decisions, and, more importantly, what it actually takes to change that. No slides full of buzzwords, no vendor pitch, just a clear-eyed look at why this keeps failing and what actually works.
Open to all backgrounds and experience levels. No prior knowledge of data engineering required.
Because the companies that get data right don't just need better tools, they need people who understand the problem deeply enough to solve it.
Could that be you?



