Reimagining Search & Discovery with AI: At OLX, Search is one of the most-used and most-opinionated features we have. This talk is about what happens when you integrate AI into a product millions of users already know well and use every day. Not everything worked, and the failures taught us more than the wins. We'll walk through what it takes to make AI worth the change in behaviour, and where it genuinely moves the needle versus where it gets in the way.
