Basia Krystosik

With over 12 years of experience in IT, I am a dynamic leader focused on empowering teams within the tech arena. As an IT Director in global Team, I'm intensely focused on unlocking the vast potential of consumer data. My work involves spearheading initiatives like the OC360 program, driving data integration and enhancing efficiency on a global scale to deeply analyze customer behaviors and user journeys. My prior experience at P&G significantly deepened my business acumen, particularly through close collaboration with commercial functions. Within Central Europe, I was instrumental in leveraging customer data to drive tangible sales results, providing real-time insights into commercial performance, offering critical support to Sales organization. This period allowed me to directly impact business outcomes, while simultaneously building high-performing teams and optimizing processes with focus on commercial viability. As a certified PSPO II Product Owner, my passion is using Agile to shape product vision, create value, and empower teams to build innovative solutions. I am dedicated to driving progress and embracing diverse perspectives, making me a committed leader in the industry.