Marissa Garcia is a seasoned brand strategist and marketing executive with more than 20 years of experience across entertainment, technology, and content innovation. As Director of Global Integrated Marketing at Xperi, she leads international marketing strategy and campaigns for TiVo Smart TVs, focused on growing platform adoption and audience engagement across North America and Europe.
Her career has centered on connecting culture, content, and commerce through creator-led campaigns, strategic partnerships, and global storytelling initiatives. Prior to Xperi, Marissa held senior marketing roles at CoreLogic and Women Rising, and co-founded M+C Collective, an award-winning agency specializing in influencer and entertainment marketing for film, television, and streaming brands.
She began her career at Creative Artists Agency, where she worked on marketing strategy for leading filmmakers and creators. Marissa is passionate about building brands and campaigns that connect with audiences in meaningful ways.
