Ulyana Kucheruk

Ulyana Kucheruk is the Marketing Analytics Team Lead at UPSTARS, specializing in transforming massive, chaotic datasets into clear business decisions. Leading an all-male technical team, she proves that deep hard skills like statistical analysis and SQL are the true foundation of leadership. She is passionate about empowering women in tech and advocates for critical thinking and a healthy "right to doubt" in the era of AI.